November 14th, 2018
I come from a family of small business owners. My grandfather was an inventor and serial entrepreneur who, among many other things, built a successful machine tool company in Clarksville, Arkansas. My father then ran the Galloway Lumber Company in the same town back in the 40s and 50s. He was a charismatic man who built strong relationships with his customers—he knew almost everybody in town and could rely on those trustworthy relationships to keep the business running. As my team built the new Google My Business app, I kept business owners like him in mind and focused on connecting them with their customers. We’re proud to have built an easy-to-use, free tool that helps small business owners reach more people online and connect with their customers through Google, so they can grow their business and spend more of their time doing what they do best—running it.
The world has changed a lot since Galloway Lumber Company first opened its doors for business, and now more and more people start online to look for places to eat, visit and shop. Every month, Google connects people to businesses nearby more than 9 billion times, including over 1 billion phone calls and 3 billion direction requests to stores. When we built the Google My Business app, we wanted to make it easier for small businesses like you to take advantage of that opportunity, and turn those searchers into your customers.
Let’s look at how one small business, Khamsa, gets new customers with the app, and read on for details about what’s new:
- A simple, free way to stand out on Google with a great Business Profile: With a press of the new Post button in the app, you can upload a photo, create an offer or event and add it right to your Business Profile on Google. You can also manage your business information on Google from the Profile tab and watch your edits appear seamlessly across Search and Maps.
- Your customers on Google—all in one place:When people find you on Google, they can connect with you in a number of ways—by messaging you, following you, booking your services, or leaving a review—right from your Business Profile. You’ll be able to see all of these customers on Google in one place from the app’s new Customers tab. From here, you can easily respond to customer reviews and post offers to your followers to keep them coming back in the door, and soon you’ll be able to respond to messages right from the app. And because Google My Business is always on the clock, we’ll be sure to notify you when you get a new customer connection.
- Keep track of the results that matter: See how many people are finding and connecting with you from your Business Profile on Google. We’ve put your profile results front-and-center on the home screen so you’re always in the know.