November 28th, 2017
Search has always been a place to find information about events, news, people, entertainment, music and organizations you want to learn more about. Now you can take your searches one step further by donating directly to organizations you care about using Google Search.
Starting today, when you search for a growing list of U.S.-based nonprofits, you’ll see a new “Donate” option. Tap or click on Donate, and you’ll see an easy donation flow that lets you give to your favorite organization as easily as you can look up its history, phone number, or website.
We’ve seen people’s generosity throughout 2017, especially in times of crisis and need. And earlier this year, we made a commitment to continue to bring the best of our people, products, and philanthropy to make an impact and help create opportunity for everyone. We pledged $1 billion in Google.org grants over five years to nonprofits around the world, and 1 million hours that Googlers can volunteer to nonprofits. And we’ll continue to find new ways to support nonprofits through products like Search.
We’re starting with organizations in the U.S. across causes and locales who have opted in through Google for Nonprofits, and we hope that more opt in moving forward. For those organizations who would like to learn more or be a part of this feature, please visit google.com/nonprofits/.
By some estimates, nearly 30 percent of all giving happens during the holiday season. This spirit shines in our search trends, too, with many people looking for ways to donate and support nonprofits. We hope this feature makes it easier for nonprofits to reach potential supporters, and for you to donate to important causes, this holiday season and beyond.