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See what the world is searching for with the updated Google Trends

May 23rd, 2018

Google Trends has become a key part of journalistic storytelling, giving reporters everywhere an insight into search trends across the world. Today, we’re updating Google Trends with new features, simpler navigation and more ways to explore data and stories around one of the world’s biggest journalistic datasets. Many of the changes are based on feedback from Trends users.

The new design puts more editorial data-based stories up front, and gives you the ability to create your own stories using Year in Search data, or by exploring the revamped Trending searches and Explore pages. Go to trends.google.com to get started with new features, including:

  • A revamped Trending searches section, showing what is trending in search right now, both daily and minute-by-minute.
  • A newly-designed section where you can see Google Trends data stories curated by the News Lab team on everything from the Trump Administration through Mother’s Day. It’s also a great place to find amazing examples of Google data visualizations by newsroom designers from all over the world.
  • Easy access to Year in Search data going back to 2001, so you can see how search interest has changed over time.
  • New infographic types such as an intensity map to compare different topics in more meaningful ways.
Taylor Swift Kim Kardashian Trends
Map showing Taylor Swift vs Kim Kardashian across the U.S., with the split in search alongside.

All your favorite features are still there, including real time (minute-by-minute) feeds and daily Trends pages, and the Explore page, where you can search for anything you want.

We’re already working with journalists closely across emerging technologies as part of the Google News Initiative, partnering on innovative projects and building new tools for data journalism. We think these changes to Google Trends will be really valuable, but journalist feedback is important in ensuring that we continue to create features that work for the industry. We'd love to hear what you think—please send us your reactions through the feedback button on the site.