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Shareablee’s Tania Yuki: Social Media Marketing Needs Better Data

February 2nd, 2015

Shareablee's Tania Yuki: Social Media Marketing Needs Better DataTania Yuki is a lawyer who "likes making things" — and what better thing to make than a company? In 2013, Yuki founded Shareablee, a social media analytics startup that provides marketing data to companies and publications.

On her LinkedIn profile, she said she "thinks a lot about audience measurement and optimizing new platforms, and how traditional advertising and marketing can adapt to (disruptive) new ways of consuming and distributing content.”

Her goal is to "help simplify this convergence thing, keep it relevant and human, and to enable people to be reached in relevant ways by content and messages that are valuable to them, irrespective of where they are spending their time.