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Shields are in, brooms are out: this year’s top Halloween costume trends

October 20th, 2017

What are you dressing up as this year? Every Halloween, people across the United States turn to Google to search for what to wear on the spookiest night of the year. And with our tool Frightgeist, you’ll get a view of Halloween costume trends across the U.S., and you can see the most-searched costumes near you (and avoid those embarrassing Halloween party costume clashes).

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This year, the top 10 costume list reflects everything from movie hits like “Wonder Woman” and “It” to the perennial appeal of the (walking) undead.

  1. Wonder Woman
  2. Harley Quinn
  3. Clown
  4. Unicorn
  5. Rabbit
  6. Witch
  7. Mouse
  8. Pirate
  9. Zombie
  10. Dinosaur

If the top 10 isn’t enough, you can explore the top 100 costumes across the country: Click on a costume and you can see how it’s trending, where it’s searched, and how it’s changed over time. In the top 100 list, film characters account for a fifth of costume searches, followed by animals at 12 percent and comic book characters at 11 percent.

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In 2016 Harley Quinn, inspired by “Suicide Squad,” ruled All Hallows Eve—but this year the Princess of the Amazons has dethroned her. We’re also seeing some new entries to the list—these are new additions to the top 100 list since last Halloween:

  1. Moana
  2. IT
  3. Emoji
  4. Stranger Things
  5. Thing 1

To see what people are searching in your hometown or other cities around the country, click on “Costume Map.” (We see you and your elephants, Casper, WY. But no love for the friendly ghost?)


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Just because a costume is in the top 10 doesn’t mean it will stay there. These are the costumes with the biggest drop in rankings over the last year:


1. Maleficent

2. Knight

3. Frankenstein

4. Evil Queen

5. Snow White


And if you still can’t decide what to wear, you should check out the costume wizard. Set the spookiness and originality settings and see what it comes back with.