October 7th, 2009
TckTckTck is a GCCA campaign calling for a new fair, strong, binding, and international climate change treaty. The Global Campaign for Climate Action recently formed to build a global groundswell for a strong climate deal in Copenhagen this December. GCCA is a collaboration of International NGOs inspired by the success of the Make Poverty History campaign. GCCA’s brand is TckTckTck, to indicate that “time is running out” and the web is at the core of GCCA’s strategy.
With over 50 diverse and established NGO partners driving the bus, their own unique mandate as a central unifying force, GCCA had to balance two competing yet interconnected elements. First, supporting partners, ensuring they fill a unique role; adding value and always supporting, not competing with partner interests. Second, direct public engagement: providing a strong, unifying global center-point for media and world leaders; organizing new supporters who aren’t reached by an existing NGO partner, and supporting new partners who have low online organizing engagement capacity.
The partner organizations are all running their own independent campaigns but using the TckTckTck brand, pointing to the website, and together, in less than a week, they aggregated nearly 1,000,000 supporters to the cause!
Advomatic built the TckTckTck site with Drupal 6 and several staple contributed modules. In general, we used CCK to build the content, Views to list the content, and Panels to arrange the lists on a page. For instance, the home page is a panel page with several Views blocks pulling in content.