February 26th, 2015
Search engine optimization, as all traditional definitions describe it, is going to become obsolete. And the change has already begun.
The Internet has always been a landgrab. It started with domain name poaching and infrastructure oligopolies. Then we moved onto gaming search engines. Which, in turn, created a whole industry, built on one basic premise:
Figure out how to make Google put you on the first page.
While that strategy was relevant for its time (and still mostly is), it’s not what Google ever intended. And it’s not what the future of the Internet holds.