February 26th, 2015
The evolution of intranets is happening even as you read this. Last month we took a look at the role planning and corporate communications play in this New Age of Intranets. Today we’ll tackle content.
One of the great hassles with intranets is managing and updating content. It can kill what is an otherwise successful intranet. During the planning phase, clients will propose dozens of great ideas of what types of content to be shared. The hard part comes in with obtaining that content — creating it, approving it, getting it posted — on a regular basis.
Publishing is critical to the ongoing success of an intranet. When employees consistently see good, valuable and recent content, your site becomes sticky and you will achieve a better return on your intranet investment. Let’s take a look at what this requires.