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The State of B2B Customer-Alignment Maturity

January 12th, 2015

The State of B2B Customer-Alignment Maturity “If you don’t know where you’re going, you’ll end up someplace else.” — Yogi Berra

This pretty much sums up the customer-alignment journey of most companies. Companies know their survival depends on aligning strategy, culture, partners and processes to their customers’ lifecycle expectations, but the end state is often fuzzy. And fuzzy mean the path to get there is equally unclear.