December 12th, 2018
Every day, people turn to Search to explore the world of information on the web. They come looking for everything from news and helpful how-tos to song lyrics and easy dinner recipes.
As each year closes, Google Trends data reflects not only these everyday queries, but also the moments, people, ideas, and questions that made that trip around the sun so unique. During a year of highs and lows, the Year in Search highlights all the ways people continued to search for “good”—and this year, it was more than ever.
2018 saw a number of major elections around the world—in the U.S. the top searched “how to” question was “how to register to vote.” In a year when we said goodbye to many cultural icons, like Anthony Bourdain and Aretha Franklin, people searched for how they, too, could influence the next generation, asking ”how to be a good role model.” And when first responders rescued a team of soccer players from a cave in Thailand, the world was inspired — searches for “scuba diving lessons near me” increased by 110% that week.
We searched for the good news of championships, medal counts, and royal weddings, and sought out bright spots throughout the year. We also searched for how to be a good citizen, how to be a good friend, and how to be a good dancer. (Perhaps with the help of some Fortnite GIFs.)
Celebrate all the good the world searched for in 2018, and explore the top trending lists this year at Google.com/2018.