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Think Only Marketing Owns Customer Experience? Think Again

January 29th, 2015

Think Only Marketing Owns Customer Experience? Think AgainCustomer experience management usually lands in the laps of the marketing team. After all, they’re the ones who are responsible for fostering the relationship between the brand and the customer.

The idea that customer experience is exclusively a marketing problem is a little shortsighted for any business. For the multichannel retailer, it’s flat out incorrect.