July 26th, 2010
TicketCake.com is an event ticketing and promotion start-up that recently launched using Drupal as its framework. The website features an innovative design by White Label Graphics which balances functionality and simplicity.
Because Drupal has many ways to display dynamic content, finding the right way to implement a design can be a problem in itself. To overcome this obstacle, the Ticket Cake team focused a significant amount of time creating wireframes for the project.
Drupal’s unique ability to display content in various ways made the process of developing wireframes a constant back and forth. With each iteration, the team updated price quotes, layouts, and site flow.
“Throughout the construction of the wireframes, we always looked to a keep it simple philosophy that ended up being vital,” said Joe Henriod, head of the Ticket Cake business development team. “Measure twice, cut once.”