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Turn Touch Points into Trust Points

January 26th, 2015

Turn Touch Points into Trust PointsThe bar gets raised in the retail world every year. Research from Statista indicates that retail e-commerce sales figures in the United States during the 2014 holiday shopping season reached $53.3 billion — that’s billion with a capital B.

It used to be enough to sell good products, maybe have a website that describes them and a good customer service center. But these days, you don’t really succeed unless you do all that plus reach people on a variety of devices including smartphones and tablets, and get them to sing your praises on a slew of social media sites.