April 14th, 2020
Given the current environment, many businesses are shifting how they’re communicating and interacting with their customers and are turning to videos to make and maintain connections.
For businesses that don’t have resources to create videos from scratch, Video Builder can help. It’s a free beta tool that animates static assets—images, text and logos—with music from our library. You can choose from a variety of layouts based on your message and goals, customize colors and font and quickly generate a short YouTube video (6 seconds or 15 seconds).
Because businesses of all sizes are strapped for time and resources and in-person video shoots are no longer practical in many countries, we are accelerating the next stage of Video Builder availability. With this tool, any business that needs a video can create one that helps connect with their customers and keep them informed—whether through an advertising campaign, website or email.
Different businesses have different creative needs. A restaurant may want to communicate changing hours or promotions, while a supermarket may highlight new services like curbside pickup. For brands or agencies with existing video resources, Video Builder can help bring agility and experimentation to the creation process by generating supplemental, lightweight videos. For smaller businesses and those with less creative experience, it can provide an efficient, low-resource way to create videos, perhaps even for the first time.
Heavenly, an online platform offering affordable interior design services, has been using Video Builder to support their team’s video creation needs. “Video is an integral part of our media strategy because our business demands visual context,” says Stang Gappa, Senior Manager of Growth. “Historically, video development has been a slow and labor-intensive process. With Video Builder, our small team is able to spin out high quality creative with increased velocity. Given the current situation, where many of us are sheltering in place, free tools like this can help us continue to keep in touch with our customers.”
If you’re interested in trying the Video Builder beta, sign up for access here. We’ll process requests as soon as we are able to give tool capacity and email you once your access is granted. If you have a Google team, please request access through them.