August 3rd, 2018
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You may be a Jeopardy! whiz, but can you name a few of the top search trends of the week? Here’s a look, with data from the Google News Lab.
And now, for final Jeopardy…
Captain Jeopardy! himself, Alex Trebek, might be hanging up his boots after a 34-year run. Trebek recently said in an interview that his chances of returning when his contract expires are 50-50, so let’s not—“The first word in the title of the 2002 thriller starring Jodie Foster,” “What is Panic?”—just yet. One of the top questions on Search this week was, “Who would replace Alex Trebek?” Apparently, the front runners are Alex Faust, the play-by-play announcer for the LA Kings, and Laura Coates, an on-air personality for CNN. And if search interest is any indication of who would get the nod, “Laura Coates” was searched 170 percent more than “Alex Faust” over the past week.
Lebron’s the greatest accomplishment isn’t on the court
Three-time NBA Champion and four-time MVP Lebron James just opened up the “I Promise” school for at-risk youth in his hometown of Akron, Ohio—prompting one of the top-searched questions of the week, “How to get into LeBron’s school?” Lebron called the opening of the school the greatest moment of his career, which is saying something considering he’s arguably the best basketball player to ever live. Either way, “I Promise” made him the top-searched NBA player this week, followed by Carmelo Anthony and Kobe Bryant.
Did I tell you that I do CrossFit?
The 2018 CrossFit games are underway, and the fittest folks in all the land are gathering in Wisconsin to flex their muscles and see who can tell each other the fastest that they do CrossFit. The states with the most searches for CrossFit this past week were Wisconsin (gotta work off the cheese), Colorado (gotta work off the munchies?) and Montana (not sure what they’re working off). For exercise fiends across the country—not just CrossFitters—the top searched workouts of the week were “ab workout,” “shoulder workout” and “HIIT workout.” For the record, the only CrossFit I partake in is trying to fit this burrito ‘cross my mouth.
Keep calm and be yonce
Due to Beyoncé’s deity-like status, she’s been given complete control over the September issue of the fashion bible, a.k.a. “Vogue.” Bey’s inaugural act as “Vogue” top dog? Hiring the first black photographer to shoot a cover in the magazine’s 126-year history: 23-year-old Tyler Mitchell. Search interest in Tyler saw a 1,000 percent spike, while queries for Beyoncé were 55 percent higher than fellow superstar Rihanna, who is on the September issue of British “Vogue.”
Hide ya kids, hide ya jewels
Some sneaky folks stole the Swedish family crown jewels from their display at the Strängnäs Cathedral on Tuesday, then escaped via speedboat into a nearby lake. Nicholas Cage, that you? “How much are the Swedish crown jewels worth?” was a big question on Search—but the crown jewels weren’t even the top-searched heist of the week. That honor was stolen by “McDonald’s Monopoly heist.” My childhood self-wept as we learned that the McDonald’s Monopoly game was rigged for 12 years by the marketing firm responsible for the game. I’m not loving it.