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What’s IBM-Silverpop’s Digital Experience Pathway in 2015?

February 4th, 2015

What's IBM-Silverpop's Digital Experience Pathway in 2015? Anyone anxious to see what’s coming out of IBM’s acquisition of behavioral marketing specialist Silverpop will have to wait a few more months.

Officials have some news to announce regarding the Silverpop technology but won’t release it until later in the year.

But they aren’t sitting still, according to Bill Nussey, CEO of Silverpop, which now operates under the IBM ExperienceOne customer experience platform.

"The last eight months we’ve probably put more connection points in both from a business and product view than you can even count," Nussey told CMSWire. "The vision we brought to IBM is intact but amplified greatly."