February 26th, 2015
How well your business handles those returns may have a big effect on your bottom line.
“The customer’s default mindset is that a return in any form is already an inconvenience, so a failed attempt can inflate the annoyance to the point where the shopper will seriously consider no longer shopping at a particular store," said Dennis Armbruster, a consulting managing partner at LoyaltyOne, a provider of loyalty marketing and programs.