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Who Wins, Loses in Ektron-EPiServer Web CMS Merger?

January 29th, 2015

Who Wins, Loses in Ektron-EPiServer Web CMS Merger?The merger between Ektron and EPiServer announced Tuesday forms a tech alliance that could compete with web content management system giants like Adobe and Sitecore, according to industry analysts.

Or, as one analyst said, it could be "another venture capitalist effort to milk software license maintenance revenues out of an ailing vendor."

"It’s not the first time we’ve seen a struggling software vendor taking a private equity bailout," Boston-based Nucleus Research Vice President Rebecca Wettemann told CMSWire after Accel-KKR bought Nashua, N.H.-based Ektron last month.

Days later, the investment firm bought Stockholm-based EPiServer. This week, it confirmed reports it was merging the entities.

Ektron customers "at least have a clearer view of where the company actually stands," Wettemann said, adding that the first 90 days will be critical to both customer bases as the new executive team lays out its strategy.