February 24th, 2015
An ever-growing number of customers have the potential to engage with your company on digital channels in real time. You have only seconds to attract and engage these buyers. Most companies can’t ignore the need for top notch digital marketing — and marketers must quickly gain proficiency for interacting with customers on digital channels.
Digital marketing isn’t that new. A whole lot of people have been publishing all kinds of useful content to help you understand, implement and measure digital marketing — as well as how to strategize, connect to customers and support customer journeys through to purchases.
But many of you aren’t getting it — why?
Or is it that you get it — but the company that you work for doesn’t provide a culture or infrastructure that supports marketing as a strategic function?